Japanese Tourism Event Showcases Japan as the Perfect Travel Destination

Japan Week 2017, hosted by the Japan National Tourism Organization (JNTO), concluded its sixth annual event from March 8-10, 2017. The exhibit, held at Vanderbilt Hall at Grand Central Terminal, showcased Japan as the ultimate travel destination while celebrating a unique fusion of traditional and modern Japanese culture, with the country’s high-tech futuristic products, local delicacies, and a Zen garden.

Throughout Japan Week 2017, more than 75,000 people walked through the New York exhibit, experiencing a range of Japanese products and services. The week kicked off with an Opening Ceremony hosted by JNTO with speeches by Ken Iwata, Executive Director of JNTO, and Reiichiro Takahashi, Ambassador of the Consul General of Japan in New York. Following the ceremony, guests had the opportunity to walk around the exhibit, receiving free Japanese tourism materials and travel tips from experts to learn about destinations throughout Japan, while experiencing the arts, crafts, food, and technology of Japanese culture.

The feature exhibit of Japan Week 2017 was the traditional Japanese Zen Garden, providing a peaceful backdrop to busy New Yorkers. The garden, complete with boulders, white gravels, moss and trees, was directed by three famous Japanese landscape designers. Guests were able to watch garden demonstrations, as well as create their own stone waves with the designers.

“We are thrilled with the outcome of this year’s Japan Week and are sure that all visitors had a wonderful time experiencing Japanese culture within New York,” said Ken Iwata of JNTO. “We look forward to the next Japan Week and to more Americans discovering Japan as a tourism destination.”

Follow Japan Week on Facebook, Twitter and Instagram to join the conversation with #JapanWeekNYC. For more information about Japan Week’s exhibitors and activities, visit

As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities encouraging international travelers to Japan. For more information on travel to Japan, go to



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