By Karen Amster-Young
Anybody that has ever attended a party anywhere — from New York City to Los Angeles — knows what if feels like to be unrecognized and “anonymous” in a photograph taken at industry conferences, celebrity parties and red carpet events. To solve this ubiquitous problem, veteran celebrity photographer Steve Eichner and Tech Veteran Daniela Kirsch recently launched Nameface.com, a website that quickly and accurately identifies people so party-goers, executives and celebrities will never be left with a question mark on their face in photographs that run in the next party round-up story.
To celebrate the launch of this revolutionary new site, The NamefaceID founders welcomed a host of enthusiastic VIP guests during the launch party earlier this month for the site.
The gathering hosted by Alina Cho, Gillian Miniter, Bravo’s Odd Mom Out Jill Kargman, RHONY’s Kelly Bensimon, Anne Grauso, Alice + Olivia CEO Stacey Bendet, and Karen Duffy, took place at the uber trendy No. 8 in the Meat Packing district and celebrated the first round of development for the revolutionary web solution. “This is a game-changer for the industry,” declared Eichner. “Now, public relations companies, photographers and anybody else that needs to match a face to a name, will have this invaluable tool at their disposal.”
At the event Eichner announced the successful first phase of the launch and thanked attendees and friends and family for their support.
Just this week the new company announced a new feature is called NameFaceID.
“It lets our customers create their profile on NameFaceID. They provide NameFaceID with a photo of themselves and make sure that their name is spelled correctly, explained Kirsch. “In addition to that they can add a bio, job description, website and contact information about themselves. That means whenever a photographer or magazine editor ‘name-faces’ them, they will also know who these people are. We will not only provide the press with the name to a face but also with a bio and contact information about this personality.”
Eichner who has photographed countless celebrities, musicians and models throughout his career joined forces with Daniela, a tech veteran to welcome the exclusive crowd that included Nicole Miller, Adelina Wong Ettelson, Andy Hilfiger, Dayssi Olarte de Kanavos, Peter Som, Bibhu Mohapatra, Emma Snowdon-Jones, Sarah Tay, and Chuck Garelick who came to learn about NameFaceID, support its development, and dance to the tunes of DJ Mad Marj and Nappy G.
The new feature will also help PR-agencies to create guest lists and facesheets because they will be able to review who is who even before an event. Everybody will be able to put his or her profile, name and face in NameFaceID for $0.99 per month. According to Eichner and Kirsch it will be a necessity for any up- and coming actor, model and socialite to be in the site to get named at events.
NameFaceID was out in the streets during Fashion Week to promote the new feature and sign-up attendees, industry executives and party-hoppers.
“We had over 1800 RSVPs for our launch event,” says Eichner. “The interest is huge. As a photographer I know there is a need for this type of platform. NameFaceID is already planning their next event to further educate the industry. The party was actually a huge success. “If you want to get named, you better make sure to be in NameFaceID,” says Eichner. And with the list of parties and people he has photographed, he should know what he’s talking about.