The Motorola Music Lounge hosted by Sirius XM Radio and held at The W Hotel/South Beach was one of the most coveted invites of The Winter Music Conference (WMC) this year. For three days countless numbers of top international DJs made their way through the Lounge that was broadcasting their sets and interviews over the ultra popular Sirius XM radio. It is only in the last few years that DJ’ing has become a serious and recognized genre of music and Sirius has taken a strong position to make sure that DJs get their just rewards and enter into the world of celebrity status. With sponsors like Sol Republic headphones powered by Motorola, Armani Exchange, Corzo Spirits, Fiji Water, Trident, Vita Coco and Electrostub The WMC has become a serious place to market!
By Taylor Bennett