Rolling Stone Live Hotel Takeover : Coachella 2019

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PALM SPRINGS, CA – APRIL 13: Vanessa Dubasso and Samuel Larsen attend Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)

Rolling Stone Live held a three day activation in Palm Springs at ARRIVE Hotel this past festival weekend, with the Lucky Brand Desert Jam as the highlighted event on Saturday, April 13th. Guests such as Evan Ross and Ashlee Simpson Ross, Olivia Culpo, Camille Kostek, Daya, Dylan Penn, Samuel Larsen, AnnaLynne McCord, Rachel McCord, Brandi Cyrus, Marta Pozzan, Romeo, Taryn Manning, Caroline D’Amore, Philip Boyd, Tom Sandoval, and many more stopped by to celebrate over the festival weekend.

PALM SPRINGS, CA – APRIL 13: A general view of atmosphere at Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Lucky Brand held their annual Desert Jam on Saturday with performances by X Ambassadors, Jax Jones, Palm Springstein, Ama Lou and Drax Project.  A party celebrating music, fashion and more.

PALM SPRINGS, CA – APRIL 13: Romeo Miller attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)Guests engaged in SEXY Hair braiding and styling, including Dylan Penn (Photo attached), Wild Spirit Fragrances scent station, and Foster Grantsunglasses station who is celebrating its 90th anniversary and played at the Geojam ping pong with tables. Partygoers sipped on Ciroc Watermelon,Summer Water Rose, Heineken, Brew Dr., Jack Daniels and CORE water. VIPS arrived in JEEP for the festivities.

PALM SPRINGS, CA – APRIL 13: Olivia Culpo attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)Other partners included Vivid Seats, Google Pixel 3 and Fender who had ukulele guitars featured in all guest rooms during the hotel takeover.  Sunnylife outfitted the pool with festive pool floats like giant watermelons and pineapples.

PALM SPRINGS, CA – APRIL 13: Evan Ross and Ashlee Simpson attend Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)Geojam also hosted a kick off party on Thursday night for festival goers, featuring Ciroc Watermelon cocktails. Coppertone GLOW kept attendees protected from the sun.

The Rolling Stone Live hotel takeover activation was produced by ENTER, a top experiential events agency founded by Zev Norotsky.


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