Give Yourself The Gift Of Gorgeous Hair Color: Beth Minardi, New York City’s Hair Color Icon Says, “Be Bold!” This Holiday Season

By Lori Simmons Zelenko

Though Beth Minardi can certainly count celebrities from Sarah Jessica Parker to Christie Brinkley and a host of Hollywood’s leading men among her clients, she is genuinely committed to improving the lives of real men and women not only by creating the most perfect hair color imaginable but caring for the hair as well.

In fact, Beth is known as the world’s leading hair color authority. Her reputation is based on her creativity and genuine artistry but it’s her knowledge of chemistry, how hair color actually works to improve the hair that makes the difference. After all, she has a product line that is cherished by stylists in salons across the country – from Minardi signature color to conditioning treatments and beyond, Beth knows how to nourish hair.

“As the seasons change and the Holidays approach, our feelings about color evolve as well,” Beth reminds us. “Clothing and makeup tones signal that something new is in the air. Today hair color has become the makeup we never take off.” How to keep color exciting and flattering and party-ready for the festive season? “I guide my clients to maintaining both a color level and a tone that is ‘right’ for them. Part of my work centers around creating that perfect shade that accents an individual’s own personal palette: Skin depth and tone, eye color and natural hair color and texture, as well as personality, all provide signals that I use to keep my color clients ‘color perfect’.”

For insights into Beth’s approach to haircolor, visit her website

What’s her advice then for firelit evenings and mistletoe kisses? “Be bold! Step out of your safety zone. Re-energize your look, it’s time to make a statement that turns heads,” she joyfully shares, forecasting that there will be no mousy looks this Holiday. “Let the mice stay onstage in The Nutcracker Suite!” What will hold the spotlight will be brilliant, illuminated shades.

Blondes will have shimmering strands of snow white or ivory intermingled with pale walnut. Reds will be dramatic, strong copper tones, even hints of crimson. Brunettes will be glamorous, shades of cappuccino or café au lait will glow around the face.

Who do you want to look like in 2017? Beth Minardi poses the question. The answer is a bolder, more dynamic version of yourself; it’s time rev up the glamour quotient, don’t stick with the same old, same old. “It’s your chance,” she says, “to make a fresh start, to get in the game in an exciting new way. Jump start your life with a bold new look and fresh new direction in how you present yourself.”

She has done just that herself with a new and wonderfully rewarding partnership with Samuel Shriqui Salon an idyllic getaway on the Upper East Side, a stone’s throw away from some of the world’s most famous boutiques. Zen in in its serene, tranquil atmosphere, the Shriqui Salon is unique in offering a beautiful courtyard for relaxing interludes between cut and color or an outdoor mani/pedi. The Shriqui Salon houses the first ever Essie flagship with more than 250 shades of Essie nail polish, all available for purchase. The exceptional Josephine Allen heads the nail technician team at the Salon, in fact, she’s been doing manicures for Essie herself for years not to mention a host of celebrities and supermodels who enjoying relaxing on the Salon’s comfortable, bright-colored love seats representing the colors of Essie nails.

The Shriqui Salon’s modern space is filled with orchids and the courtyard is literally green with fresh bamboo. Beth joins a friendly, welcoming team of the most talented stylists and technicians in New York City. Offering cuts, color, straightening and keratin treatments, nails, makeup and skin care, all the services one might ever need, Samuel Shriqui Salon is a serene haven for some of the most powerful men and women in New York City – and around the world, Beth Minardi’s client base is far from simply local, her devoted customers travel near and far to see this magician among hair colorists. Among the salon’s clientele, Heidi Klum, the supermodel and Project Runway host whose fabulousity is famed, and Rickie Lauren, wife of fashion icon Ralph Lauren, whose buttery blonde locks always look spontaneously beautiful.

Says Samuel Shriqui himself, a man Beth Minardi calls “simply amazing,” speaking not only of his skill as a stylist creating the most extraordinary haircuts, but as a person, warm, welcoming and able to make every woman feel so beautifully celebrated. “We couldn’t be more thrilled to have Beth Minardi join us at our salon. Her artistry is legendary, after all she is known as the ‘Color Icon’.”

Beth Minardi is available Tuesday through Friday, starting at 10:00 a.m. She looks forward to meeting new clients at the Samuel Shriqui Salon located at 35 East 65th Street just off Madison Ave on Manhattan’s posh Upper East Side. To schedule your appointment, call the salon at

212-472-6805 or visit



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