PEPSI SUMMER MUSIC CAMPAIGN KICKOFF
Pepsi kicked off its Summer Music Campaign in a big way, teaming up with iHeartRadio to host a never-before-seen concert on the Hornblower Infinity yacht in New York City with exclusive performances by Flo Rida and surprise guests Jeremih and Prince Royce, hosted by POWER 105.1’s DJ Prostyle. R&B star Jeremih started the show off with his chart-toppers, “Don’t Tell ‘Em” and “Somebody” and Prince Royce stopped by and sung his crossover ballad “Stuck On A Feeling”, along with other crowd favorites. Leading-up to the concert, Pepsi and iHeartRadio gave away tickets to the show every hour to fans on New York’s Power 105.1, Z100, 103.5 KTU and 106.7 Lite FM. Music has always been a critical element of Pepsi’s DNA and tonight, Pepsi continued its ongoing tradition of giving consumers unparalleled access to experiences and events, taking it to the next level.
– Photo Credit: Brad Barket/Getty Images
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